Sponsor Resources

Tools for Sponsorship Success

Whether you’re planning your first GPB campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs.

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Ad & Messaging Specs_Ad & Messaging Specs

Effectively Measuring Public Media Sponsorship Campaigns eBook Thumb

Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

Building an ROI-focused Public Radio Campaign eBook Thumb

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

Purpose-driven Marketing

Learn how public media connects your organization with consumers through shared values.

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

Comparing Commercial and Public Radio

Explore the five main differences marketers need to know.

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

Discover the Marketing Impact of Georgia Public Broadcasting

We're here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:

On-air Messages
Television
Digital
Streaming
Podcasts
Email Newsletters
Magazines
And more

Sponsor Home
Audience
Sponsorship Opportunities
Resources

Market Enginuity® manages sponsorship sales for GPB, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.