Become a Sponsor

Sponsor Resources

Tools for Sponsorship Success

Whether you’re planning your first GPB campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs. Can’t find what you’re looking for?

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ATL_Understanding the Public Media Audience eBook_102022

Understanding the Public Media Audience

Discover who listens to public radio and learn what makes this audience so unique.

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ATL_Effectively Measuring Public Media Sponsorship Campaigns_040822

Effectively Measuring Public Media Campaigns

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

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ATL_Building an ROI-focused Public Radio Campaign eBook

ROI-focused Sponsorship Guide

Discover the right type of public radio campaign to achieve your marketing goals.

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Purpose-Drive Marketing eBook Covers_ATL

Pupose-driven Marketing

Learn how public media connects your organization with consumers through shared values.

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Market Enginuity eBook cover with stroke (7)

Public Media Marketing 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

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